Reference NYC (Google & Off-White)

Direct Dimensions has partnered with Reference NYC on multiple projects over the past several years, providing high-quality 3D scanning and modeling services to help the digital billboard company create lifelike, visually engaging advertising experiences for some of the world’s leading brands.

Reference NYC specializes in creating large-scale digital experiences that bring products and brands to life. To support these campaigns, Direct Dimensions has 3D scanned a wide range of consumer products and fashion items, transforming physical objects into highly detailed digital assets that can be incorporated into photorealistic 3D animations.

For many projects, products are shipped directly to the Direct Dimensions office, where our team captures them using advanced 3D scanning technology and efficiently converts the scans into production-ready 3D models. Our Part Automated Scanning System (PASS) allows us to capture products quickly and cost-effectively, making it possible to process multiple items and deliver accurate digital assets to Reference NYC on tight production timelines.

Our work with Reference NYC has included products from major fashion, retail, and technology brands. For a global billboard campaign for Off-White, Direct Dimensions scanned multiple pairs of the brand’s sneakers, providing detailed 3D data that Reference NYC used to create realistic digital representations of the footwear.

We also supported a holiday campaign for Google highlighting top-searched products through the Gemini shopping experience. Direct Dimensions scanned a variety of products for the campaign, including a Kate Spade handbag, a cow stuffed animal, a Sephora Holiday Set bag, and an Adidas sneaker. The resulting graphics appeared on the North Star digital billboard in Times Square, New York City, putting these photorealistic digital products in front of a massive audience.

The collaboration between Direct Dimensions and Reference NYC demonstrates how 3D scanning technology can transform physical products into versatile digital assets for marketing and e-commerce. Accurate 3D models can be used to create hyperrealistic animations, digital advertisements, product visualizations, digital shopping experiences, and other immersive digital content.